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Microsoft Azure v/s Google Cloud: Which Service You Should Opt for Your Business?

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Last updated on  
February 16, 2023

Microsoft Azure vs Google Cloud

Key Findings

  1. According to the Cloud Vision survey, it is likely that Eighty percent of companies will move from traditional data centers by 2025.
  2. As per Forbes magazine, by the end of 2020, Eighty-three percent of enterprise workloads will reside in the cloud.
  3. McAfee, an American global computer security software company, report says, Eighty-seven percent of companies experience business acceleration from their use of cloud services.

In recent years, public cloud adoption has increased and it has become an integral part of business infrastructure and strategy. The battle for cloud dominance is a fierce two way battle between Microsoft Azure vs Google Cloud. While choosing the services, neophytes do concern about the pricing, but the services offer a lot more concerning its pricing. For those who want to adopt the services for the business point of view, there are few questions which come to their mind, “ Which cloud platform should I adopt? And “Which platform provides cost-efficient services?”

IaaS (Infrastructure-as-a-service), is an online service where a third-party provider hosts and provides core infrastructure, including hardware, software, servers, and storage on behalf of a customer. This ensures the cost reduction and pays only for the infrastructure you use for your business existence. Early concerns about security on cloud and data sovereignty have been concerned by the users but the two biggies (Azure & Google Cloud) largely addressed and confirmed with the security updates. The duo says, there will not be any security flaws on the cloud and all the data is encrypted with end-to- end users.

This has powered a crowded IaaS market, with a whopping total of $49.1 billion in 2020, up from $38.9 billion in 2019, according to research firm Gartner’s latest report.

Features And Services

At the core, Microsoft Azure Vs Google Cloud Platform offer largely similar functional capabilities around lithe compute, storage, and networking. All providers share the fundamentals of a public cloud, including, self-service, autoscaling, plus security, and identity management features.

These two vendors have launched services and tools targeted at cutting edge technology areas like the Internet of Things (IoT) and serverless computing (Lambda for Azure and Google), while users can create a high-performance computing environment, largely depending on their needs.

Machine learning has also been a thriving area in the cloud computing race as of late. Microsoft is also on the same page in comparison to its competitors, the software-based machine learning, permit developers to write, test, and deploy algorithms, as well as access a marketplace for off-the-shelf APIs.

On the other side, the US tech giant offers a one-stop-shop AI platform, which helps machine learning engineers to build and deploy models based on its popular open-source TensorFlow deep learning library.

Microsoft Azure

Microsoft Azure is a strong competitor to Amazon Web Service and Google Cloud. The question is what makes it different from its competitors? Why is it a suitable option for your business? Let’s find out.

When it comes to security and data operation, it delivers smooth performance to its users.

  1. Data resiliency
  2. Security
  3. BCDR integration
  4. Capacity planning

The exclusivity of Azure is its hybrid-cloud approach, which means it provides interoperability to its customers. For example, Azure is compatible with  Linux that gives (Azure) an advantage over Google Cloud.

Azure provides one of the fastest and accessible cloud solutions on the market. That’s possible to process knobs in a second and run scalable batch computing together. So if your enterprise requires complex operations of a larger scale and if you’re sure that your cloud will handle the operation, then Azure is a good option to consider.

When it comes to pricing, they can be different and will depend on the type of services you want to use.

Google Cloud

Although Google Cloud Platform is the newest yet effective among the two mentioned above, it results to provide more innovative solutions to clouds.

The capability to handle data science, predictive analytics & machine learning is what differs Google cloud from others. It is an open-source technology that is very important for the IT market.

For example, in Google Cloud Platform, there is no need to deal with the server for building applications. The effective cloud computing structure allows creating applications in an agile method.

On the other side, the range of services offered by GCP (Google Cloud Platform) is not so wide as in competitors’ but anyway, all the basic necessity packages for enterprise running are available. In contrast, it provides a high level of security with data encryption, numerous layers of authentication, and third-party validations. Google Cloud is a good option for enterprises that are searching for the guaranteed safeguard of security.

The Google Cloud Platform’s pricing plans are lower when compared to the pricing of Azure. Google cloud offers different discounts after one month of usage. That is a significant advantage while choosing a cloud vendor for long-term cooperation.

How Public Clouds Are Used?

Generally, public cloud services are used as:

  1. Software as a Service (SaaS) – This allows users to use cloud-based applications.
  2. Platform as a Service (PaaS) – The platform offers runtime environments for developing and managing applications.
  3. Infrastructure as a Service (IaaS) – The cloud platform hosts infrastructure components that are present in physical data centers, and it is also a virtual data center. You can get in touch with anyone without physical presence.

According to  Gartner, the report says that the IaaS market has reached up to $52.9 billion in 2019 and is expected to exceed $83.5 billion by 2021. On the other hand, the SaaS market is at $87.2 billion and it will reach approximately $117.1 billion in the next two years.

Microsoft Azure Pros and Cons

Though many people don’t opt for Azure, there might be two reasons.

  1. Like Amazon Web Services or Google Cloud, Microsoft doesn’t advertise its services to showcase its features.
  2. Users have not used their service, that’s why they are unsure about the service it offers.

Azure is highly integrated with these applications (office365, SharePoint, etc.) those companies who use Microsoft software will also feel at home using Azure. Also, those who are already Microsoft enterprise customers can expect substantial discounts from Microsoft.

The few drawbacks of Azure sometimes come in the form of technical support, training, documentation, and the width of its ISV partner ecosystem.

Why Choose Azure?

Azure provides a wide range of specifications that may be preferred by customers who are using Microsoft products. With over 151 VM types over 26 VM families, Azure can support either small or large web workloads that include SAP, HPC, and Oracle workloads. It also has Windows and Linux distros like CentOS, SUSE, and Ubuntu, as well as a separate family of instances for AI/ML workloads.

Users who want to interface Azure with the services in their own data centers; they can use Azure Stack, its hybrid cloud computing software solution. The platform also offers support for hybrid storage apps like MarketWatch. Also, in terms of spending, Azure offers a pay-as-you-go model. The users with the existing enterprise accounts can also pre-purchase Azure subscriptions as part of their annual renewals.

Google Cloud Platform Pros and Cons

GCP specializes in high computing offerings in the form of ML, and analytics. Many users choose to use GCP as a secondary provider. However, those that are more open-source and DevOps-centric will tend to go with Google Cloud as their main cloud provider.

In terms of downsides, Google’s platform doesn’t offer a wide range of products and services like Azure or AWS. It doesn’t have global data centers as its two main competitors, but it’s expanding at a rapid pace. Although by 2021, it will increase the wide number of data centers the same as AWS.

Why Choose Google Cloud?

Billing is also based on the CPU rather than VMs, which reduces the overall waste of unused capacity. The additional feature is its per-second billing instead of the traditional per-hour method. Google also provides additional discounts that can reduce the on-demand price. This makes Google cloud the most cost-effective cloud provider.

VM startup times in the cloud are very fast, making out responsive. The platform also helps its users to assess plans in their VMs to GCP for free. It does through its third-party, cloud migration tools like Velostrata and Cloud Endure.

Having a global low potential network, Google Cloud is great at its networking. While other cloud providers bound their VPC networks to any particular region, Google’s VPC network spans all its regions. This makes it easier to build applications for world-wide customers without the need for cross-region infrastructure design or data replication.

Google Cloud delivers support for managed PostgreSQL and MySQL databases. This is Google’s NewSQL globally circulated database service that provides developers a production-ready storage solution that uses consent algorithms and atomic clocks, among other such features.

Which Cloud Solution Should You Choose?

Both cloud solutions can be the best option for you, but if we talk in technical ways, you have to understand the type of business you run. Overall compatibility is what you should look at.

While the aforesaid services are not all that each platform has to offer, they are, however, the most noteworthy features that set them apart from one another.

Choosing Azure –

The service focuses on the hybrid cloud that helps bridge your legacy data center environment with the scalable Microsoft cloud.

Azure can be a good fit for:

  1. Developers
  2. First time migrating to the cloud
  3. Companies needing a hybrid solution

Choosing Google Cloud –

Google is an ideal platform in terms of its application container including big data, ML, and analytics capabilities. It also offers aggressive pricing when compared to Azure.

GCP can be a good fit for:

  1. Its hyper-scale networking environment
  2. Developing and organizing cloud-based apps and software

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